Faculty

Daeun Chloe Shin, Ph.D.
Assistant Professor
Office 227B, Isabel C. Cameron
Phone 713-743-0873
Email dshin5 [at] central.uh.edu
Education
- Ph.D., Textile Technology & Management, North Carolina State University, Raleigh, NC, 2022
- Master of Science, Textile and Apparel, Technology and Management, North Carolina State University, Raleigh, NC, 2019
- Bachelor of Arts, Economics and Psychology, Northwestern University, Evanston, IL, 2014
Other Appointments
- Program Coordinator, Global Retailing
- Coordinator of the Global Retailing Program
Classes
- GRET 6397 — Sustainability in Global Retailing
- HDCS 6300 — Quantitative and Statistical Methods in HDCS
- HRD 6303 — Assessment & Evaluation in Human Resource Development
- TECH 1301 — Introduction to Data Analytics Tools
Research Interests
- Retail Technology
- Sustainability
- Business Model Innovation
- Digital Entrepreneurship
- Digital Marketing
Awards & Honors
- 2022 — Paper of Distinction Award in the Sustainability/Social Responsibility track, International Textiles and Apparel Association Conference
- 2021 — Paper of Distinction Award in the Culture track, International Textiles and Apparel Association Conference
- 2021 — Paper of Distinction Award in the Merchandising/Retailing II track, International Textiles and Apparel Association Conference
- Shin, D. C., & Jin, B. E. (2025). Maintaining brand authenticity after an acquisition: The role of acquirer’s reputation and operational independence. Journal of Product and Brand Management, 34(6), 832–846.
- Jung, S., Shin, D. C., Woo, H., & Jin, B. E. (2024). The spillover effects of positive and negative corporate social responsibility publicity: How and why the effect is lessened versus amplified. Corporate Social Responsibility and Environmental Management, 31(3), 2086–2097.
- Woo, H., Shin, D. C., Kim, N. L., Tong, Z., & Kwon, S. (2024). Can sharing with others whom consumers can’t see increase their sense of community? An examination of social presence on sharing platform. Journal of Retailing and Consumer Services, 76, 103614.
- Jin, B. E., Shin, D. C., Yang, H., Jeong, S., & Chung, J-E. (2024). Consumer religiosity, cosmopolitanism, and ethnocentrism in Indonesia. International Journal of Retail & Distribution Management, 52(3), 277–294.
- Kim, G., Jin, B., & Shin, D. C. (2022). Virtual reality as a promotion tool for small independent stores. Journal of Retailing and Consumer Services, 64, 102822.