Focus: Meaning-making, behavior, and leadership across educational and marketplace settings
Cluster Scope:
Learning, Identity Formation, Technology and Consumption explores how identity, learning, leadership and technological innovation are constructed and reshaped across social, cultural, institutional and digital contexts. Faculty research integrates consumer behavior, education, leadership studies and emerging technologies to understand how individuals engage with systems of consumption, learning and professional development in increasingly digital and technologically mediated environments.
Key Areas Include:
- Consumer behavior, identity formation and cultural meaning in physical and digital marketplaces
- Social and psychological dimensions of consumption, including technology-mediated engagement
- Teaching, learning, mentorship and leadership development in higher education, including digital and hybrid learning environments
- Technological innovation (e.g., AI, digital platforms and virtual reality) and its impact on consumer behavior